Using Google Analytics, Smartlook, and other analytics tools, we analyzed traffic sources, user journeys, and funnels to understand how visitors interacted with the website. Heatmaps and session recordings helped identify usability issues and opportunities to improve navigation, content organization, and conversions. Our findings informed UX recommendations to make Relay’s educational offerings easier to discover and explore.

As Relay expanded its services, we designed and developed additional website pages that integrated seamlessly into the existing digital experience. Working within the established design system, we maintained visual and functional consistency while adapting page layouts and content structures to accommodate new offerings.

We analyzed organic traffic, keyword opportunities, and competitor performance to identify areas for improving search visibility. We also implemented a custom analytics dashboard using DashThis, giving Relay’s team a centralized view of website performance and user engagement.