An Israeli startup has to define its target audience, optimize the product and create a website.
Research to identify target audience.
Website design and development
UX interviews and affinity mapping
Figma sketching & wireframing
the founders initially created their brand inspired by competitors using a very similar value proposition and website design.
Online paid media investment in the past but the sales were not growing.
Customer satisfaction level 93%.
New subscribers +400% growth, first 6 months.
Conversion rate growth from 0,2% to 2%, first year.
Un-subscription rate -50%.
Time spent on the website X2 in the first year.
Bounce rate decreased from 30% to 8,2% in the first year.
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