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ISAREL PACK
OVERVIEW
An Israeli startup has to define its target audience, optimize the product and create a website.
THE PROJECT
- Research to identify target audience.
- Website design and development
- UX interviews and affinity mapping
- Figma sketching & wireframing
BACKGROUND
- the founders initially created their brand inspired by competitors using a very similar value proposition and website design.
- Online paid media investment in the past but the sales were not growing.
END RESULTS
- Customer satisfaction level 93%.
- New subscribers +400% growth, first 6 months.
- Conversion rate growth from 0,2% to 2%, first year.
- Un-subscription rate -50%.
- Time spent on the website X2 in the first year.
- Bounce rate decreased from 30% to 8,2% in the first year.