ISRAEL PACK

OVERVIEW

An Israeli startup has to define its target audience, optimize the product and create a website.

THE PROJECT

  • Research to identify target audience.
  • Website design and development
  • UX interviews and affinity mapping
  • Figma sketching & wireframing

BACKGROUND

  • the founders initially created their brand inspired by competitors using a very similar value proposition and website design.
  • Online paid media investment in the past but the sales were not growing.

END RESULTS

  • Customer satisfaction level 93%.
  • New subscribers +400% growth, first 6 months.
  • Conversion rate growth from 0,2% to 2%, first year.
  • Un-subscription rate -50%.
  • Time spent on the website X2 in the first year.
  • Bounce rate decreased from 30% to 8,2% in the first year.

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