PROJECT X PARIS

OVERVIEW

Project X Paris is a French streetwear brand. The brand’s aesthetics has changed over time, and the website needed to reflect these changes.

THE PROJECT

  • Web relaunch & optimization
  • Checkout optimization
  • Loyalty program
  • Cross-selling

THE CHALLENGES

  • Prestashop platform limitations and plug-ins

END RESULTS

  • Conversion rate +50%
  • Customer satisfaction 9.1/10
  • Cart abandonment rate -30%
  • Average cart value +15%

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