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OVERVIEW
Two retired women and entrepreneurs created a DIY Atelier in France, selling their handmade accessories and home decoration. They are experts in DIY and needed to convert their hobby into a business through a digital ecosystem.
THE PROJECT
- New brand identity, easy to apply in digital and print media.
- E-commerce connected with ETSY marketplace.
BACKGROUND
- Non-digitally savvy business owners.
- Wix limitations to create an e-commerce platform that generates demand.
END RESULTS
- Customer base growth in new geographic areas.
- First online product orders.
- Opening the business to B2B market.