Two retired women and entrepreneurs created a DIY Atelier in France, selling their handmade accessories and home decoration. They are experts in DIY and needed to convert their hobby into a business through a digital ecosystem.
THE PROJECT
New brand identity, easy to apply in digital and print media.
E-commerce connected with ETSY marketplace.
BACKGROUND
Non-digitally savvy business owners.
Wix limitations to create an e-commerce platform that generates demand.